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Token不够用了！AI时代最火“新生意”｜WAIC观察_我的网站

一 |     Token不够用了！AI时代最火“新生意”｜WAIC 2026现场观察          作者／ IT时报 毛宇          编辑／ 郝俊慧 孙妍          Token不够用，已经成为当下AI创业者的第一焦虑。                   7月的上海世博展览馆，2026世界人工智能大会（以下简称WAIC 2026）上，除了忙忙碌碌的机器人、排布密集的炫酷超节点机柜，记者听到最多的话题便是“Token”。

二 |     With Padayappa set for a special theatrical re-release on December 12, 2025, 26 years since it first hit the big screens, the excitement feels strangely familiar. The film has aged, the audience has changed, yet the mythology of Rajinikanth in Padayappa remains untouched. It still walks with the swagger of a festival release and the confidence of a story that knows exactly what it is doing.What makes Padayappa endlessly watchable is how it folds a simple family drama into a spectacle of pride, revenge, romance, and reinvention. It is a film that wears mass appeal on its sleeve, but beneath the colour and chaos lies a story rooted in human frailty and emotional truth. Rajinikanth’s Padayappa is not a superhero. He is a man wrestling with inheritance, betrayal, ego, and the burden of expectation. That mix of vulnerability and spectacle is what makes the film resonate even now.                                                                 View this post on Instagram          A post shared by Soundarya Rajinikanth (@soundaryaarajinikant)                         The Man Who Walks Out of the DustThe essence of the film is captured in one iconic moment where Padayappa decides to stay on in his ancestral village after his father’s death, his life’s compass shattered overnight. The father-son dynamic in the film is tender and foundational. Sivaji Ganesan’s presence, even in limited screen time, shapes the emotional spine of Padayappa’s world. His advice, his dignity, and his fall from grace become the canvas upon which Padayappa’s own growth unfolds. When the father teaches him to accept life’s blows with calm, the line becomes a prophecy that guides the film through its storms.Neelambari: The Fire That Refused to DimEvery great story has an axis, and in Padayappa that axis is a woman scorned. Neelambari’s rage shapes the film long before Padayappa finds his balance. If Padayappa is a pillar of restraint, Neelambari is everything he is not. Ramya Krishnan gives one of the most electric performances in Tamil cinema. Her Neelambari is fierce, brilliant, wounded, and terrifyingly proud. She is not written as a villain. She is written as a force. A woman who lived life knowing she would always get what she wanted, until she meets a man who calmly refuses her.The brilliance of the character lies in her complexity. Neelambari’s jealousy is born from humiliation, her hatred from heartbreak, and her resolve from entitlement. The film allows her to rage unapologetically. When she sits in her throne-like armchair, watching Padayappa trying to speak to Vasundhara, that silent fury contains an entire story. Years later, the film’s legacy is incomplete without acknowledging that Neelambari changed the way Tamil cinema wrote women in antagonistic roles. Her entry scenes, her dialogue delivery, her unapologetic glare, all remain unforgettable.          Vasundhara and the Grace of Soft StrengthOpposing Neelambari’s fire is Soundarya’s Vasundhara. She is not meek, nor is she written as a damsel. Her strength is soft, grounded, and patient. She speaks less, yet her presence balances the film’s emotional spectrum. The romance between Padayappa and Vasundhara is gentle, almost old fashioned. Their bond is built not on spectacle, but on mutual respect. In a film powered by noise, their quiet moments sparkle.A Story Told Through SpectacleKS Ravikumar structures Padayappa like a festival procession. The emotional beats come wrapped in celebration, colour, music, and crowd energy. AR Rahman’s soundtrack is a feast. From the spiritual pulse of En Peru Padayappa to the explosive swagger of Minsara Kanna, the album remains one of Rahman’s most versatile creations for a Rajinikanth film.The humour lands with ease, especially the moments between Rajinikanth and Senthil, each carving their own memorable comedic pockets. But beneath the entertainment lies a deeper exploration of wounded pride. The fall of Padayappa’s family, the humiliation of betrayal, the simmering feud with Neelambari’s household, all give the story emotional weight. The film is larger than life, yet never forgets the smaller wounds that build its conflict.          Pride, Class, and the Myth of the Self-Made ManOne of the film’s most striking themes is the relationship between pride and dignity. Padayappa’s family loses their land, home, and standing, but never their values. In contrast, Neelambari’s wealth becomes an extension of her ego. The film positions dignity as something that survives even in poverty, while arrogance collapses under its own weight.There is also a subtle commentary on class and the self-made individual. Padayappa rebuilds his life from scratch. He works in the quarries, grows his business, and restores his name. It is not simply a hero’s rise, but a philosophical statement about resilience. The scenes of him rebuilding his empire are as emotionally powerful as his most celebrated action beats.                                         A Legacy Written in ThunderWhy does Padayappa still matter in 2025? Because it represents a synthesis of everything Tamil cinema celebrates: mass appeal, emotional drama, memorable characters, and iconic dialogue. It is a film that understands the power of mythmaking, yet roots its myth in human conflict.Ramya Krishnan’s Neelambari paved the way for stronger female antagonists. Rajinikanth’s performance became a template for the dignified hero who absorbs pain without losing grace. The music, the visual grandeur, the writing, all contributed to a film that audiences not only watched but lived with.The re-release arrives at a time when Tamil cinema is evolving rapidly. Filmmakers experiment with form, tone, and genre. Yet Padayappa remains timeless because it merges old-world emotional storytelling with star power that transcends generations.     The Power of a ReturnAs Padayappa prepares to return to the big screen, it brings with it the memory of a time when cinema was spectacle, when emotions were worn proudly, and when a hero’s walk could bring a theatre to its feet. The film is not just a blockbuster. It is a cultural memory. It is a celebration of pride, love, and endurance.And as Rajinikanth’s silhouette once again cuts through the rising dust on the screen, the roar will return. The legend will breathe again.Also Read: Padayappa Roars Back to Cinemas As Rajinikanth Looks Ahead to a Possible Sequel。

三 |                    一位来自杨浦的个人创业者站在展馆门口，跟《IT时报》记者算了一笔账：他做AI短漫剧应用，每月在Seedance上的API调用费要花掉上千元。

四 | “身边真正做开发的，很少用便宜的方案。”他表示，无论国内外的模型，只要好用，创业者都愿意咬牙付费。

五 |                    就在创业者抱怨Token价格昂贵的同时，展馆另一头，厂商们正热火朝天地讨论如何把Token做成“工厂”，大规模、标准化、像印钞票一样输出Token。                   Token告急之下，Token工厂正加速赶来。                   启明创投主管合伙人周志峰在WAIC“启明创投·创业与投资论坛——从算力原点到应用落地的进化征程”上感慨，AI产业的“速度、强度、烈度，是人类在这几百年工业革命、信息革命中没见过的超高水准”。他同时抛出一组基于全球最大AI聚合平台OpenRouter的数据：美国企业使用中国模型构建AI应用的Token占比，从2025年上半年的4.5%上升至2026年年中的46%，自2026年2月8日以来，美国公司每周调用中国AI模型的比重更是持续保持在30%以上。“也就是说美国企业将近一半的Token是跑在中国模型上的”。

六 |                    Token，是贯穿这条路径的“燃料”。         展馆里的高频词          Token工厂是什么？简单说，就是把底层的算力、模型、推理引擎打包成标准化的Token服务，按量售卖，按需交付。

七 | 它不再是卖硬件、卖算力，而是直接卖“智能输出”，你付多少钱，我就给你多少Token，用完即止。                   “客户只要结果，那我直接打包给他就行了。”在WAIC 2026的另一个会场——张江科学会堂，来自天津的融科联创信息技术有限公司工作人员告诉记者，他们正在考虑往Token工厂方向转型，“既要做服务器，也要卖Token，现在的趋势就是这样”。他解释，很多中小客户不懂算力调配，也不关心底层架构，“客户可能连GPU和CPU都分不清，但清楚自己需要Token。”                    于是，一套“简单粗暴”的解决方案应运而生——一台预装模型、推理引擎与计费系统的服务器，插电即可启用，按Token计费。“卖给中小企业，一台就够了，”他说，“顶多两三台”。

八 |                    不仅是服务器厂商，“Token工厂”的概念正在席卷整个算力产业链。清华大学背景的清程极智在展区提出了Token“前店后厂”模式，后厂是标准化的算力集群，前店是Token商店；PPIO发布了面向Agent时代的“智能Token工厂”；范式智能则把展台做成了“AI 2.0 Token工厂”的全景展示，创始人戴文渊在采访中透露，2026年一季度的Token收入已超过去年全年。                   这个模式的诱惑力在哪儿？戴文渊在大会期间算了一笔账：如果集群利用率能做到极致，Token工厂的毛利率可能达到70%～80%。                   周志峰在演讲中给出一个更宏观的判断：未来12到24个月，AI应用的商业模式将加速脱离互联网时代的Freemium（免费增值）逻辑，转向以结果和价值定价。

九 |                    同时，原本被业界戏称为“AI水电煤”的Token付费模式也正在发生变化，一批AI产品开始把价签上的计量单位，从“Token”换成了“任务完成数”甚至“有效交付件”。

十 | 衡量AI公司的核心指标，将从用户规模转向单位智能成本创造的商业价值。

十一 |                    这一趋势已在多个领域显现，比如Zendesk在2025年初推出了基于AI解决方案的定价模式——按“成功解决的工单数”收费，而非按客服座席数；Intercom将AI客服Fin的定价锚定在“自动解决率”上；Salesforce的Agentforce平台直接以“每次AI对话”为计费单元，法律科技公司Harvey则按“成功完成的法律研究任务”定价。

十二 |          Token依然没有统一定价          尽管当下AI行业内人人言必称Token工厂，但至今仍未形成统一的行业标准。这里的“标准”指的是Token从生产到交付全链条的质量、计费、计量、服务等级等一整套规则体系。                   Token与Token并不等值。中国工程院院士郑纬民在商汤主办的“算创·无限——Agentic时代AI基础设施创新发展论坛”上指出，Token的实际商业价值由首字延迟、生成速度、并发承载能力、服务稳定性四大指标共同决定。

十三 | 不同业务场景需要不同等级的服务标准，只有高等级、高品质的Token才能支撑复杂智能体的规模化落地。                   “行业普遍存在模型虚标、算力质量不透明、计费模式粗放等问题，压缩模型沿用原品名报价、节点缓存命中率差异，导致同等算力调用成本悬殊”。不同的Token工厂、不同的模型厂商，定价方式五花八门，折扣力度差距明显，且“根据用量大小，给的折扣不一样。

十四 | ”山海引擎COO彭璐向《IT时报》记者坦言，“每家公司套餐价格都不一样，目前没办法统一定价”。

十五 |                    在张江科学会堂展区，博思芯宇展台打出了一张“Token成本拆解”牌：单位Token成本 = Token总成本÷有效Token产出，Token总成本由三部分构成——CAPEX（资本性支出，算力设备折旧）、OPEX（企业的日常运营开支，包括电费、散热、运维等）、有效产出保障成本（故障防控、容错调度），它试图用这套公式，帮算力运营商把每一分钱算清楚。         启明创投也在论坛上发布了“2026 AI十大展望”。

十六 | 其中，将安全可信与产品效果、Token成本并列为影响企业AI大规模落地的三大关键变量。在周志峰看来，AI基础设施的竞争正在进入系统级阶段——“竞争维度覆盖芯片、互联、散热、供电等关键环节，未来两年内有望涌现基于新架构的算力芯片及超节点大集群，以实现低成本、高效率的Token生产”。         Token炼就“新石油”          Token工厂，是被现实逼出来的生意。                   在H2算力展区，记者遇到了一位正在咨询Token工厂产品的创业者。他做的是医疗影像AI，每天处理大量CT图片，上个月光API调用费就烧掉了上万元，“想来大会看看有没有更便宜的Token，”他说。                   Token的消耗量，已经膨胀到了一个令人咋舌的地步。                   周志峰在论坛上透露，中国日均消耗大模型Token，从2024年1月到现在上涨了超千倍。有数据显示，截至2026年3月，中国日均Token调用量已从2024年初的约1000亿增长至140万亿，但据阶跃星辰联合创始人、首席技术官朱亦博在启明创投论坛上指出，在Token需求快速增长的同时，算力供给增幅相对有限，这也进一步凸显了 AI 基础设施创新的价值。面向 Agent 时代，行业不能只依赖算力规模扩张，还需要通过模型、系统与芯片的协同设计，持续提升单位算力的智能产出和任务交付效率。“如果Token继续翻倍，加上模型的尺寸越来越大，对Infra的挑战将持续增加。”          然而，在供需之间，依旧有着结构性的失衡。一边是创业者喊着“不够用，价格贵”，一边是算力厂商喊着“赚钱难、跑通累”，中间的鸿沟，恰恰是Token工厂想要填补的空白。                   一位深耕企业级智能体领域的创业者告诉《IT时报》记者，他们今年帮客户落地智能体项目，客户最关心的问题已经从“能做什么”变成了“Token要花多少钱”，“以前谈AI，大家兴奋的是能力，现在热潮褪去，开始算账了”。                   大模型领域的“杰文斯悖论”还在持续，Token越来越便宜，需求规模反而爆发式增长，算力总支出还在持续增加。

十七 |                    WAIC 2026上，Token工厂正从概念展示落地为实体产品。

十八 | 谁能在Token这个“新石油”的炼化链条上跑得最快，谁就可能成为AI时代最大的赢家。         排版／ 季嘉颖          图片／ IT时报 采访对象          来源／《IT时报》公众号vittimes                    E N D。

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Published on:16:33:42